social media

Three Organic SEO Strategies for RestaurantsThree Organic SEO Strategies for Restaurants

2019-09-15| Lena Wein| 0 Comment| 20:43

Unlike the old days, running a business of any kind these days require some degrees of digital marketing knowledge. And that includes the restaurant business. You might be a high-achiever cook for decades, but your restaurant needs more than that. It demands smart strategies to survive. And here, we will discuss specifically SEO (Search Engine Optimization) for restaurants.

SEO is the core of digital marketing because all of your digital marketing plans will lead there eventually. An effective SEO puts your restaurant name on the front page of SERPs (Search Engine Result Pages). It means that people will see you first when they want to go to a restaurant.

How to achieve that? Learn below!

Get the Right Web Design

Your SEO attempts will be useless if your business site is not user-friendly. And this aspect is profoundly affected by the design of the web. Therefore, if you already have a website now, conduct an audit on it. But if you have zero knowledge on that matter, don’t think twice to hire a web developer to do the job.

If you have not yet had a website for your restaurant, then things are easier for you. The first reason is that your online presence has not been tainted before and you have not disappointed anyone.

Your first step will be to create a website that can represent the atmosphere of the exterior and interior of your restaurant. It will also be a good idea to display the standard in your kitchen and your restaurant’s achievements. Getting personal by having your photo and your employees’ is not a bad idea either. Culinary service is an intimate business. And if your customers can see the faces of people who cook for them, it can build their trust and make them feel welcome.

Boost Your Social Media Presence

Among all platforms, Instagram will be the best one for your restaurants. It has both photo and video features, and the engagement there is much better than Facebook, Twitter, or Tumblr. You must build your unique hashtags, and they must be relevant to your restaurant. For example, the hashtag can be your restaurant name, your best menu, or the theme of your decoration.

If you can’t create engaging content, consider hiring a freelance creator. There are plenty of them on platforms like Fiverr, Upwork, or Guru.

Claim Your Business Listing

If there are multiple names that resemble yours on the Internet, it can be quite confusing for your customers. You need to know as well that such an occurrence is not always caused by copycats but unclaimed business listings. Before your customer marks the location of your restaurant on Google Map, you have to do it first. Make sure that the address and contact there is accurate. When there are reviews from your customers, allow them to tag your restaurant’s account directly. These are examples of how you can prevent false business listings.…

The Relevance of Social Media Marketing for Your BusinessThe Relevance of Social Media Marketing for Your Business

2019-01-17| Lena Wein| 0 Comment| 23:28

Marketing is essential for your business because it helps you cope with the current competition. You should come up with the right marketing strategies that can be beneficial to your business. We are at a digital age, and many are employing modern methods to market their products or services.

You can set up a good business website which can be accessed by many. Look for a good web designer who will employ different strategies like search engine optimization that can generate more traffic to your site. You can also make good use of the social media space. There are so many social media platforms where you can pitch camp.

Facebook, Twitter, and Instagram are the most popular ones. One thing you need to do is create a huge online following in all these platforms. One should also improve their online presence. You can hire people to manage all your social media accounts 24 hours a day.

This will help ensure you issue fast replies or responses to your clients. The availability of internet access devices like smartphones and laptops is what has made social media marketing successful. This type of marketing can be beneficial to your business in several ways which include:

It is Cost Effective

You will save a lot of money through social media marketing.This kind of marketing does not require one to use so much money as it is in other conventional methods where you can spend a lot on posters, printing shirts and even paying some of your marketers. All you have to do in social media marketing is create accounts and start pushing some of your items. Using this method will help you save a lot of money.

Brand Awareness

There will be increased brand awareness through social media marketing. With millions of social media users around the world, you will reach a vast audience through this platform. People can even share your posts which will also help reach out to a broader audience. You should make good use of social media to get your brand known.

Increased Sales

There will be increased sales to your business once you use this platform. Many will be aware of the kind of products or services you are offering in your shop. You will see them flock to your shop within a short period. Some of them can even tell their friends or share your posts to make many aware of your business.…

Tag: social media